Event Management

Today there are a number of institutes across the nation that provides courses in the field of event management. These event management institutes provide training and event management in India with courses such as: distance learning bachelors degree in event management, bachelors degree event management, as well as other related event management courses:

Event Management Development Institute: C-11, Dr.Herekar Park Building, 4th Floor Next to Kamala Nehru Park, Off Bhandarkar Road, Deccan Gymkhana, Pune. Tel: +91-20-25720324

Indian Institute of Event Management: 144 Laxmi Plaza, New Link Road, Andheri West, Mumbai.

Indian Institute of Management: D-3, Defence Colony, New Delhi.

International Center for Event Marketing: 6/14,IInd Floor,Sarvapriya Vihar, New Delhi.

National Institute Of Event Management: A-3, Amphi Theatre Building, Fergusson College, F.C. Road, Pune. Tel: 020-25679034

National Institute Of Event Management: 4, Kamalprabha Apartments, Opposite Police Ground, F. C. Road, Pune.

Amity Institute of Event Management: AKC House, E-27, Defence Colony, New Delhi. Tel: 24621960

Event Management Delvopment Institute: IES Management College, 4th Floor 791, S.Kmarg, Opposite Lilavati Hospital, Bandra (W), Mumbai. Tel: +91 22 2655 0808.

International Institute of Event Management: SNDT Women’s University, Juhu Campus, Juhu Tara Road, Santacruz (W), Mumbai. Tel: +91 22 26608045

National Institute of Event Management: Ground Floor, Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road, Vile Parle (W), Mumbai. Tel: 022 2671 6676

Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many event management companies, and as industry the turn over was no more than 18 Crores, in the early 90s. However, things began to change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores.

Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and organize small and private events in their spare time. Also, there are event management companies that that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing.

Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses – diploma and degree in this field. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of the course, one is almost like any other seasoned event manager.

Amongst the job openings in event management are those in the following departments :

• Visualizing concepts
• Planning
• Budgeting
• Marketing
• Organizing
• Coordinating
• Executing

One can also select a few areas of event specialization that include :

• Fashion shows
• Musical concerts
• Corporate seminars
• Exhibitions
• Wedding celebrations
• Theme parties
• Product launching

Usually, event management companies work in tandem with the advertising agencies in order to effectively market the event, as well as create widespread awareness about the event. Advertising the event is an important aspect, which actually makes an event successful. Some advertising agencies also provide event management planning solutions to help event companies reap in more profits.
Given here is a list of some of the prominent advertising agencies in India :

Advertising Agencies Association of India: 35, Maker Tower “F”, Cuffe Parade, Mumbai. Tel: 22182164

Ad-venture India: Vishnu Sadan, 2nd floor, 1&7, Bhaudaji Road, Maheshwari Udyan, Matunga (East), Mumbai. Tel: 64520300

Adroit Advertising & Marketing Private Limited: New Delhi. Tel: +91-22-2204 7372

Brain Bridge Advertising & Marketing: 119, Swami Vivekanand Marg, Allahabad. 532-2402 156

Brand Portrait Consulting: 2nd Floor, Dev Regency, New No. 111, Dr. Radhakrishnan Salai, Mylapore, Chennai. Tel: 44-4553 5191

Corporate Media Men Advertising: Old No.16, Thirumurthy Nagar Main Road, Nungambakkam, Chennai. Tel: 44-2823 1520

D’zine Garage Private Limited: 31, 32, Subramaniam Street, Abhiramapuram, Chennai. Tel: 44-2498 7563

Genesis Advertising Private Limited: 2A, Dwarka, 7 Sarat Bose Road, Calcutta. Tel: +91-33-2247

Leo Burnett India: The Big Apple, 36, next to MD College, Dr. Shirodkar Road, Mumbai. Tel: 22-66634444

Percept Holding: Level 1/A, P2, Raghuvanshi Estate, Senapati Bapat Marg, Lower Parel, Mumbai. Tel: -22-3042 8811

New Media Communications: Anand’s, C-14/2, Street No.8, New Gobind Pura, Krishna Nagar, Delhi.

The field of information technology is constantly engaged in making life simpler for everyone, no matter what the field. This is also for the field of event management. The fact is that in the recent past, software developers have been inventing, or rather creating event management software, which reduces the burden of budgeting and accounting amongst the other tasks that can be recorded as software.

There are some companies that have hired information technology professionals to work in tandem with their teams in order to create complete event in management software solution. This means that the software is not just to make things simpler for the finance and accounting department, but also for the rest of coordinators. With the click of the mouse they can source out the required contractors.

There is also the event management calendar software for companies to keep track of the events they are assigned to take up. This is essential as some companies are so burdened with work that they tend to overlook tasks of certain projects and at the last moment work under immense stress. An important aspect of the calendar is the processing scheduling event management software, wherein the entire scheduling for the event is maintained with reminder alerts for the tasks to be done.

There is also the specialized supply chain management software, which is used by malls and event companies delegated events for retail outlets. This is largely that software, which is required by companies that have a chain of outlets. There is also the client event management software, wherein the event company maintains a track record of the yearly event plan for the company. At the end of each event, a proper report is prepared in order to review if things went as per plan, or not.

In the present day and age, there is much competition to be faced by every walk of life. One walk down the mall and one can see the amount of competition amongst companies to maximize buyers. And the fact is that there is always room for more. As competition means improving and improvising quality in order to maximize profits. Thus, there are companies that are ever ready to walk down the risk highway and launch new products.

However, in order to ensure that the launch is actually profitable, there is a lot of planning that needs to put in. The launch is not just about placing the product in the market, but also announcing it in an alluring manner to the consumers. This entails not only appropriate advertising channels, but also events that crate further product awareness.

Gone is the time when hoardings and advertisements would do the magic. Today, companies have to think out of the box in order to create widespread product awareness. This is where product launch event management comes in. The event managers, in tandem with the company launching the product have several brainstorming sessions to decide on the varied events for the launch.

Nowadays the preferred ways of launching products is through interactive events. Some companies host events wherein they invite people who have won contests and competitions held by them. Or then they host an exclusive party for their select loyal customers in order to showcase their new range. This is something done by automobile companies amongst others.

With every passing year there is a lot of advancements beings made in every avenue of life. This is because of the research and development in every field and industry. And this calls for the need for constant upgrading of information and knowledge in order to keep oneself and staff abreast with all the latest developments. Keeping the importance of this in mind companies host conferences. These held and hosted at various levels.

There are the in-house conferences, which are hosted by the company, only for its staff. This is usually related to the new advancements that need to be incorporated in the company, in order to bring it up to the present time. Generally, experts from outside are invited to address the participants at the conference, taking the shape of a workshop.

Then there are the conferences that are held by the association that represents a group of companies, or an entire industry. Here the goal is the same as for any other conference – to share all the latest that there is in the industry. Some companies also announce their latest plans, as well as share varied industry related grievances. There are also forums for professionals, such as conferences for doctors, dentists, people associated with non government organizations, etc.

Conference event management also includes those that are held at a global level. These have delegates from varied countries coming together and sharing the progresses and problems they face in their home country. Another term for conference is convention. Essentially, as mentioned earlier these are forum for sharing all aspects of the represented community in the working arena.

One of the most important aspects of event managements is promoting and marketing the event. And advertising as a tool cannot be underestimated in event marketing & event promotion. Almost every event, except for the private parties and events have keep aside a budget to cover advertising costs. And those involved in event marketing & event promotion need to first analyze what type of media would reach their target audience.
And the choices include:

• Commercial Television
• Cable Television
• Radio
• Print
• Roadshows

There are also other means of advertising that include hoardings and sky balloons, amongst others.
Commercial television is being regarded as the most effective means of reaching out to the masses. And today with the television boom and the increasing number of channels, this is being proven as an effective means of promoting events. However, for advertising on television, a large sum of money needs to be kept aside. Ideally, the event organizer should tie up with sponsors that already have advertising slots.

In order to reach out to the local audience then cable television marketing is effective. Radio, another medium of broadcast mass media, is also proving to be effective, in the recent times, with the increasing number of FM channels.

A medium that has been tried and tested through the last century has been the print media. Apart from advertising events, companies also seek genuine write ups in the various publications. For this they host press conferences.

In the present day and age, professionally handled events seem to be the call of the day. And this is the way most parents are opting to celebrate their child’s birthday. Since it is a once-a-year occasion, most are prepared to spend extra bucks on giving their child a celebration to remember. For this they approach managers and organizers, who are also into children’s events.

Event planning management for children’s events is more often than never theme based. Apart from the birthday parties there are the festive parties such as Christmas, Diwali, Children’s Day, etc. the list also includes special camps during vacations.

The managers are responsible for arranging the entire occasion, after sitting in consultation with their client over the theme of the party. In fact, most event companies have a fixed budget for such events and in accordance give their entire price list and then organize the party.

Kids birthday parties are in fact rather simple to put together. And companies, as well as individuals specializing in this area of events have a fixed team with which they have to coordinate to put the party together. The team usually includes the caterers, performers, novelty item suppliers (for the take home gifts for other children), the music providers and entertainers, as well as a couple of people, who look after the kids so the parents are absolutely free and can enjoy the party themselves. In fact, these form the very basis of birthday party event management.

There are a number of birthday party organizers, who work independently. This means that they do not run a company as such. They work on an individual basis and put together an event by coordinating with the required people. Such organizers include homemakers, as well as college students. These event planners are as efficient as any renowned company. They mainly look into small events such as birthday parties and weddings, depending on the scale.

For every business to flourish, through the year they need to be a part of various business related events. These are primarily the exhibitions and trade fairs. There are certain companies that organize such events in their related industry. These are held either at a local, national or then global level. These are extremely important forums to create further awareness within the industry, as well as amongst other consumers. Thus there are trade fairs and exhibitions that are in the ranking of business-to-business, as well as business-to-consumer. The following are amongst the varied trade fairs and exhibitions organizers in India:

Winmark Enterprises Private Limited: Veera Desai Road, Andheri (W), Mumbai. Tel.: 26734835

A.Hirji and Company: Ellisbridge, Ahmedabad, Gujarat. Tel: 2659676

Aakar ExpoComm Private Limited: Navrangpura, Ahmedabad, Gujarat. Tel: 26466818

Access Promotions: Caesar Road, Andheri (W), Mumbai. Tel: 2673275

Ace Exhicraft Enterprises Private Limited: LJ Road, Dadar (W), Mumbai. Tel: 24460699

Ad Lib: S-63, Golden Enclave, Ariport Road, Bangalore. Tel: 25278481

Addec Exhibitions International: PMG Complex, 2nd Floor, T Nagar, Chennai. Tel: 42128221

AFairs: Park Street, Kolkata. Tel: 22174009

Anand Trade Development Services: SB Bapat Marg, Dadar (W), Mumbai. Tel: 24309507

Anz International Trade Marketing Associated: Cathedral Road, Chennai. Tel: 28283575

The fashion industry is an integral part of daily life. In fact, today, in India this industry is growing by leaps and bounds, each year. It is not only about the domestic fashion gurus, but also world fashion that is reaching Indian shores almost at the same time a new trend is launched in the west. Another vital achievement is that a number of Indian fashion designers are rubbing shoulders with those of the west.

One of the most important platforms for fashion designers to showcase their work are the fashion shows. Today, not only are Paris and Milan important fashion centers, but the list also includes India on the global fashion map. These shows are not meant for the day-to-day consumers, so to speak, but are used as marketing and launch platforms.

In fact, any designer with his or her own label, launch each new season with a show. They hire the top ranking fashion models who walk the ramp in their range of clothes. Buyers and sellers form the larger section of the audience. Apart from the designers, textiles designers, and other players in the industry also showcase their line of products at such events and shows. These are then relayed on various television channels for the general public.

One of the most important requirements in a fashion related show is the security event management system. This is vital, as those attending the show are high profile professionals from various walks of life. Usually this task is handed over ot a professional security company that has guards posted at various positions in order ot ensure the smooth run through of the event.