Event Management

Service industry can only progress when there is proper management of work. Whatever kind of services you provide, they can be up to the mark with proper planning as well as management. Here where the need of hospitality management candidate arises. Such candidates are expert in analyzing situation and managing several tasks using intellectual strategies. Entertainment is one part of hospitality industry which includes services related to restaurants, clubs, bars, etc. Another is tourism part which includes everything that relates to accommodation.
Knowledge and effort is the perfect combination required to enter in to the field of hospitality management. Services industry is formed by the people and for the people, so here it is important for an individual to have good bunch of skills.
How can hospitality management courses benefit you?
If you have decided to enter the field of hospitality management then consider some courses which can provide you with basic guidance. Practical and theoretical knowledge are two different things which you can gain by applying for course which relates to hospitality management. Some of the hospitality programs you can select are:
• Bachelor of science: hospitality studies
• Bachelor of science: catering science and hotel management
• Bachelor in international hospitality management
• Bachelor in hospitality and tourism management
There are also lots of different programs in the field of tourism and hotel management where you can opt for some specialization. Depending on the course you select you can carry out internship like working as administrator, practicing in some restaurant, entering to human resource department, etc. All students including management students get good amount of practical experience which can make it easy for them to avail jobs in future.
What are different types of hospitality management services?
Accommodation and restaurant are not just two aspects of hospitality management. These are the broad terms which include many services such as:
• Housekeeping services
• Concierge services
• Receptionist
• Bar tenders
• Day care givers
• Lifeguards
• Waiter
• Croupiers
• Selling eatables
• Guides
• Restaurant package management
• Online services
Services are many which relates with hospitality and these are incredible part of service industry. Without good housekeeping services hotel cannot gain good reputation, similarly without good food a restaurant cannot make business. So in this way hospitality industry somewhere rules the area of management.
What qualities you should posses to enter in Hospitality management field?
Getting a degree won’t assist you in achieving fame in hospitality management field. Along with degree you need have interpersonal skills to deal with different people in different situation. Being aggressive will not help you to achieve success so make sure you keep yourself cool in every situation. Here are some of the qualities you need you have to achieve success in the field of hospitality management:
• Be positive person
• Show enthusiasm towards work
• Good command over different languages
• Capability to handle different type of people
• Good networking skills
• Quick decision making ability
• Interpersonal skills
• Be enthusiast
• Show high spirit and passion
• Team management skill
Make career in the field of hospitality management and achieve the fame you are looking for with complete dignity.

Job opportunities in hospitality management industry are good if you have proper qualification with good set of skills. Surviving in this industry is not a complicated thing if you are aware of dos and don’ts. Being aggressive won’t allow you to stay in this field for longer duration. Depending on your interest select the course related to tourism or accommodation and gain quality academic as well as practical knowledge. With different programs you can strengthen your leadership quality and various interpersonal skills.
After pursuing various hospitality management courses you can apply for posts like:
• Activities co-coordinator
• Guest relations officer
• Front office manager
• Banquet/events co-coordinator
• Human resources manager
• Restaurant owner/operator
• Sales and marketing manager
• Director of food and beverage
• Room’s division manager
Following are the basic details of hospitality management courses:
Bachelor of management – Hospitality studies
This is full time degree program with duration of three years and can be done from university of Mumbai.
Curriculum
1st year
• Food Production
• Food & Beverage Service
• Rooms Division Management
• Information Technology
• Catering Science
• Business Communication
• Financial Accounting
• Principles of Management
2nd year
• Food Production
• Food & Beverage Service
• Rooms Division Management
• Hotel Accounts
• Hotel Services & Facility Planning
• Information Technology
• Human Resource Management
• Food & Beverage Management
• Legal Aspects of Hotel Business
• Tourism Development Management I
3rd year
• Food Production
• Food & Beverage Service
• Rooms Division Management
• Hospitality Marketing
• Tourism Development Management-II
• Entrepreneurship and New Enterprise Management
• Management Information System
• Strategy Management
• Organization,Design & Development
• Financial Management
Bachelor in international hospitality management
This is international degree program with 3 years duration and can be completed from Queen Margaret University.
Curriculum
1st year
• Food Production & Nutrition
• Food & Beverage Service
• Rooms Division Management
• Information Technology
• Communication & French
• Basic Principles of Accountancy
• Principles of Management
• Marketing Management
2nd year
• Food Production & Hygiene Sanitation
• Food & Beverage Service
• Rooms Division Management
• Hotel Accountancy
• Human Resource Management
• Food & Beverage Management
• Hotel Law
• Research Skills
• Industrial Training
3rd year
• Strategic Management
• Human Resource Management
• Managing Hospitality Enterprise
• Business Consultancy
• Contemporary Food & Drink
• Sustainable Hospitality and Tourism Management
Bachelor in hospitality and tourism management
This is international degree program with 3 years of duration and can be completed through Queen Margaret University.
Curriculum
1st year
• Food Production & Nutrition
• Food & Beverage Service
• Rooms Division Management
• Information Technology
• Business Communication
• Basic Principles of Accountancy
• Principles of Management
• Introduction to Tourism
2nd year
• Food Production, Hygiene & Sanitation
• Food & Beverage Service
• Rooms Division Management
• Hotel Accountancy
• Food & Beverage Management
• Hotel Law
• Research Skills
• Tourism Management
• Industrial Training
3rd year
• Strategic Management
• E-Tourism
• Managing Hospitality Enterprise
• Business Consultancy
• Contemporary Food & Drink
• Sustainable Hospitality and Tourism Management

Online is the best medium to enhance your skills by means of education. If you are interested in making career in the field of event management then consider opting for online courses as it can save considerable amount of time for you. Talking about event management one thing can be said that this field is very vast and to enter here you do not just have to be qualified. Along with qualification your ability to deal with different situation is also checked. This skill can get developed by gaining practical experience in the field of event management.
Below are lists of event management courses online:
• Event Management Planning
• The Role of the Event Manager
• Co-ordinating Events
• Marketing Event Principles
• Event Planning Documentation
• Event Risk Management
• Corporate Event Management
• Organizing Conferences
• Sporting Event Management
• Celebrity Events
Whether you are planning wedding or organizing conference, everywhere you have to accurate with your plans to make program a big success. Event management courses online can give you basic guidance about dos and don’ts while organizing particular event. Here are some of the lists of magazines which you can prefer to read to enhance your knowledge related to event management:
• Title Annals of Tourism Research
• Journal of Travel Research
• Museums Journal
• Countryside Focus
• Tourism Economics
• Travel Trade Gazette UK & Ireland
• Leisure Opportunities
• International Journal of Cultural Policy
• Journal of Cultural Economics
• Sport Business International
Following are some of the colleges where you can inquire about event management courses online:
Amity Institute of Event Management
• Address: Ritnand Balved Education Foundation (RBEF), AKC House: E-27-Defence Colony, New Delhi (Delhi) – 110024
Apeejay Institute of Mass Communication
• Address: Apeejay Campus, Sector – 8, Institutional Area, Dwarka, New Delhi (Delhi) – 110075
College of Event and Management (C.O.E.M)
• Address: Lane No 11, Prabhat Road, Opp : Suvarnarekha, Erandwane, Pune (Pune Dist.) – 411004
E Square Management Group
• Address: Bbsr bomikhal, Bhubaneshwar (Khurda Dist.) – 756110
E.M.D.I. (Event Management Development Institute)
• Address: B-45, Shreenath Plaza, Sant Dynaeshwar Paduka Chowk, Fergusson College Road, Pune (Pune Dist.) – 411005
EMDI Institute of Media and Communication
• Address: Plot No C-2, Near Galaxy and southern Square, Mall, Mansarowar Industrial Area, Jaipur (Jaipur Dist.) – 302 020
Empire Institute of Learning (E.I.L)
• Address: 414 Senapati Bapat Marg, Lower Parel (west), Mumbai (Mumbai Dist.) – 400013
Event Management Development Institute (E.M.D.I)
• Address: I.E.S. Management College, 4th Floor, 791, S.K.Marg, Opp. Lilavati Hospital, Bandra (W) (Mumbai Dist.) – 400050
Eventwala – Academy of Event Management and Training
• Address: C/o MCCIA, 505, Office 11, B-Wing, MCCIA Trade Tower, ICC Complex, 403, Senapati Bapat Road , Pune (Pune Dist.) – 411016
Institute of Tourism and Future Management Trends (I.T.F.T.)
• Address: S-C-O 1-2-3 Level III, Adjacent to Canadian Consulate, Sector 17-D, Chandigarh
International Institute of Event Management (I.E.M)
• Address: SNDT Women’s University, Juhu Campus, Juhu Tara Road, Santacruz (W) (Mumbai Dist.) – 400049
MassCoMedia Pvt Ltd
• Address: A 94-3, Sector 58, Noida (Gautam Buddha Nagar Dist.) – 201301
National Academy of Event Management and Development (N.A.E.M.D)
• Address: Ground Floor, Nandanvan Bldg., Corner of Vallabh Bhai Road and Ansari Road, Vile Parle (W) (Mumbai Dist.) – 400056
National Institute for Media Studies (N.I.M.S)
• Address: Upper Level, Panchdhara Complex, Next to GNFC Towers, S G Highway, Ahmedabad – 380054
The International Center for Event Marketing and Management (I.C.E.M)
• Address: 6/14, II Floor, Sarvapriya Vihar, New Delhi (Delhi) – 110016

Today there are a number of institutes across the nation that provides courses in the field of event management. These event management institutes provide training and event management in India with courses such as: distance learning bachelors degree in event management, bachelors degree event management, as well as other related event management courses:

Event Management Development Institute: C-11, Dr.Herekar Park Building, 4th Floor Next to Kamala Nehru Park, Off Bhandarkar Road, Deccan Gymkhana, Pune. Tel: +91-20-25720324

Indian Institute of Event Management: 144 Laxmi Plaza, New Link Road, Andheri West, Mumbai.

Indian Institute of Management: D-3, Defence Colony, New Delhi.

International Center for Event Marketing: 6/14,IInd Floor,Sarvapriya Vihar, New Delhi.

National Institute Of Event Management: A-3, Amphi Theatre Building, Fergusson College, F.C. Road, Pune. Tel: 020-25679034

National Institute Of Event Management: 4, Kamalprabha Apartments, Opposite Police Ground, F. C. Road, Pune.

Amity Institute of Event Management: AKC House, E-27, Defence Colony, New Delhi. Tel: 24621960

Event Management Delvopment Institute: IES Management College, 4th Floor 791, S.Kmarg, Opposite Lilavati Hospital, Bandra (W), Mumbai. Tel: +91 22 2655 0808.

International Institute of Event Management: SNDT Women’s University, Juhu Campus, Juhu Tara Road, Santacruz (W), Mumbai. Tel: +91 22 26608045

National Institute of Event Management: Ground Floor, Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road, Vile Parle (W), Mumbai. Tel: 022 2671 6676

Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many event management companies, and as industry the turn over was no more than 18 Crores, in the early 90s. However, things began to change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores.

Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and organize small and private events in their spare time. Also, there are event management companies that that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing.

Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses – diploma and degree in this field. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of the course, one is almost like any other seasoned event manager.

Amongst the job openings in event management are those in the following departments :

• Visualizing concepts
• Planning
• Budgeting
• Marketing
• Organizing
• Coordinating
• Executing

One can also select a few areas of event specialization that include :

• Fashion shows
• Musical concerts
• Corporate seminars
• Exhibitions
• Wedding celebrations
• Theme parties
• Product launching

Usually, event management companies work in tandem with the advertising agencies in order to effectively market the event, as well as create widespread awareness about the event. Advertising the event is an important aspect, which actually makes an event successful. Some advertising agencies also provide event management planning solutions to help event companies reap in more profits.
Given here is a list of some of the prominent advertising agencies in India :

Advertising Agencies Association of India: 35, Maker Tower “F”, Cuffe Parade, Mumbai. Tel: 22182164

Ad-venture India: Vishnu Sadan, 2nd floor, 1&7, Bhaudaji Road, Maheshwari Udyan, Matunga (East), Mumbai. Tel: 64520300

Adroit Advertising & Marketing Private Limited: New Delhi. Tel: +91-22-2204 7372

Brain Bridge Advertising & Marketing: 119, Swami Vivekanand Marg, Allahabad. 532-2402 156

Brand Portrait Consulting: 2nd Floor, Dev Regency, New No. 111, Dr. Radhakrishnan Salai, Mylapore, Chennai. Tel: 44-4553 5191

Corporate Media Men Advertising: Old No.16, Thirumurthy Nagar Main Road, Nungambakkam, Chennai. Tel: 44-2823 1520

D’zine Garage Private Limited: 31, 32, Subramaniam Street, Abhiramapuram, Chennai. Tel: 44-2498 7563

Genesis Advertising Private Limited: 2A, Dwarka, 7 Sarat Bose Road, Calcutta. Tel: +91-33-2247

Leo Burnett India: The Big Apple, 36, next to MD College, Dr. Shirodkar Road, Mumbai. Tel: 22-66634444

Percept Holding: Level 1/A, P2, Raghuvanshi Estate, Senapati Bapat Marg, Lower Parel, Mumbai. Tel: -22-3042 8811

New Media Communications: Anand’s, C-14/2, Street No.8, New Gobind Pura, Krishna Nagar, Delhi.

The field of information technology is constantly engaged in making life simpler for everyone, no matter what the field. This is also for the field of event management. The fact is that in the recent past, software developers have been inventing, or rather creating event management software, which reduces the burden of budgeting and accounting amongst the other tasks that can be recorded as software.

There are some companies that have hired information technology professionals to work in tandem with their teams in order to create complete event in management software solution. This means that the software is not just to make things simpler for the finance and accounting department, but also for the rest of coordinators. With the click of the mouse they can source out the required contractors.

There is also the event management calendar software for companies to keep track of the events they are assigned to take up. This is essential as some companies are so burdened with work that they tend to overlook tasks of certain projects and at the last moment work under immense stress. An important aspect of the calendar is the processing scheduling event management software, wherein the entire scheduling for the event is maintained with reminder alerts for the tasks to be done.

There is also the specialized supply chain management software, which is used by malls and event companies delegated events for retail outlets. This is largely that software, which is required by companies that have a chain of outlets. There is also the client event management software, wherein the event company maintains a track record of the yearly event plan for the company. At the end of each event, a proper report is prepared in order to review if things went as per plan, or not.

In the present day and age, there is much competition to be faced by every walk of life. One walk down the mall and one can see the amount of competition amongst companies to maximize buyers. And the fact is that there is always room for more. As competition means improving and improvising quality in order to maximize profits. Thus, there are companies that are ever ready to walk down the risk highway and launch new products.

However, in order to ensure that the launch is actually profitable, there is a lot of planning that needs to put in. The launch is not just about placing the product in the market, but also announcing it in an alluring manner to the consumers. This entails not only appropriate advertising channels, but also events that crate further product awareness.

Gone is the time when hoardings and advertisements would do the magic. Today, companies have to think out of the box in order to create widespread product awareness. This is where product launch event management comes in. The event managers, in tandem with the company launching the product have several brainstorming sessions to decide on the varied events for the launch.

Nowadays the preferred ways of launching products is through interactive events. Some companies host events wherein they invite people who have won contests and competitions held by them. Or then they host an exclusive party for their select loyal customers in order to showcase their new range. This is something done by automobile companies amongst others.

With every passing year there is a lot of advancements beings made in every avenue of life. This is because of the research and development in every field and industry. And this calls for the need for constant upgrading of information and knowledge in order to keep oneself and staff abreast with all the latest developments. Keeping the importance of this in mind companies host conferences. These held and hosted at various levels.

There are the in-house conferences, which are hosted by the company, only for its staff. This is usually related to the new advancements that need to be incorporated in the company, in order to bring it up to the present time. Generally, experts from outside are invited to address the participants at the conference, taking the shape of a workshop.

Then there are the conferences that are held by the association that represents a group of companies, or an entire industry. Here the goal is the same as for any other conference – to share all the latest that there is in the industry. Some companies also announce their latest plans, as well as share varied industry related grievances. There are also forums for professionals, such as conferences for doctors, dentists, people associated with non government organizations, etc.

Conference event management also includes those that are held at a global level. These have delegates from varied countries coming together and sharing the progresses and problems they face in their home country. Another term for conference is convention. Essentially, as mentioned earlier these are forum for sharing all aspects of the represented community in the working arena.

One of the most important aspects of event managements is promoting and marketing the event. And advertising as a tool cannot be underestimated in event marketing & event promotion. Almost every event, except for the private parties and events have keep aside a budget to cover advertising costs. And those involved in event marketing & event promotion need to first analyze what type of media would reach their target audience.
And the choices include:

• Commercial Television
• Cable Television
• Radio
• Print
• Roadshows

There are also other means of advertising that include hoardings and sky balloons, amongst others.
Commercial television is being regarded as the most effective means of reaching out to the masses. And today with the television boom and the increasing number of channels, this is being proven as an effective means of promoting events. However, for advertising on television, a large sum of money needs to be kept aside. Ideally, the event organizer should tie up with sponsors that already have advertising slots.

In order to reach out to the local audience then cable television marketing is effective. Radio, another medium of broadcast mass media, is also proving to be effective, in the recent times, with the increasing number of FM channels.

A medium that has been tried and tested through the last century has been the print media. Apart from advertising events, companies also seek genuine write ups in the various publications. For this they host press conferences.